The Frozen Farmer, launched from the third-generation Evans Farm in Bridgeville in 2015, is a company striving to eliminate food waste by using the farm produce deemed “too ugly” for retail sale to create ice cream and sorbet.
Co-founder of The Frozen Farmer and native Delawarean Katey Evans created the popsicle-like treat as an homage to her personal connection to Barbie and all that the famous doll stands for.
“As a mom to four daughters, Barbie has a special place in our home as more than just a timeless toy that brings generations together,” Evans said. “From a young age, Barbie empowered me to chase my dreams as a female founder. It’s a full circle moment to be able to partner with Mattel to bring Barbie Freezer Squeezers to market with the Frozen Farmer, a brand that grew from the seeds of self-belief that Barbie planted early on.”
The frozen treats are available in a pink strawberry lemonade sorbet flavor and come in 3-ounce squeeze tubes to be easily enjoyed on the go.
Described by the company as a mix between tart and sweet, the new offering continues the Frozen Farmer’s mission to reduce food waste while providing classic flavors everyone can enjoy, and with a nod of approval from Barbie herself, who could pass up a taste?
“What started as a way to use produce that looks unique has become our mission — and the results are delicious,” Evans said. “Barbie is a brand that celebrates the differences of all children that make them uniquely themselves—and as a mom, I love that as much as my daughters love all things Barbie.”
